MyCentralJersey: Aug. 11, 2010
Laid off information-technology executive Mark Midtgaard wants to be No. 1 in No. 2.
He has launched a franchise business where, for a fee, he will clean up after your pets.
“It’s definitely a low-tech business,” said Edison-raised Midtgaard. “But it’s a service that will never be dictated by technology and, as long as people have pets, will always be in demand.”