There’s More to Picking Up After Dogs Than a Fake App

Franchise Times: September 2016

Pet waste clean-up services have become a mature business category, which may be one of the reasons the media no longer treats us to all those sophomoric references of cringe-worthy (but fun) company names like DoodyCalls, Pet Butler, Wholly Krap and Dog-Gone Doo-Doo. Or the taglines, “When nature calls, we answer” and “We’re No. 1 in the No. 2 business.”

But news of a fake dog poop app that duped mainline media (I was on vacation at the time, so I wasn’t fooled) is putting the industry back in the spotlight. Apparently in this shared economy it’s plausible that lazy dog walkers would use an app called Pooper to signal someone to come pick up after their dog so they could keep moving. Alas, it wasn’t meant to be—yet. We say “yet,” because the satirical app attracted hundreds of people who wanted to sign on as both customers and scoopers, according to Newsweek.

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