Capitalizing on a Growing Market

America's love for pets is a stunning economic fact. Currently, Americans spend approximately $34 billion dollars on their pets. That figure represents a growth rate of 100% during the past decade. And when it comes specifically to dogs, the numbers are equally impressive.

• There are over 63 million dogs in the U.S.
• Nearly 40% of all U.S households own at least one dog, and many of these (35%) have more than one.
• Nearly one in 10 dog owners (9 percent) has birthday parties for their pets.
• 62% of households with incomes in excess of $54,999 own pets.
• Dog owners are more likely than others to own homes.

For DoodyCalls, America's love of dogs means a steadily growing client base for years to come.

And this growing market doesn't just include individual pet owners. It also comprises homeowners associations, apartment complexes, and parks-anywhere dogs roam and "do their thing."

Helping the Environment, Enforcing the Law

Our franchisees all say they love having a business where they can work outside and interact with their fuzzy friends. Scritching an ear or throwing the odd tennis ball in between scoops just enhances the job’s appeal (and keeps the “clients” very happy).

But they also mention their satisfaction in doing their bit to clean up the environment. Not only is dog waste messy, unsightly, smelly, and bothersome, but it also creates a serious health hazard if not dealt with properly. Worms and viruses such as roundworm, ringworm, whip worm, and the deadly parvo virus are all transmitted through dog feces.

Which is why the EPA has deemed pet waste a non-point source of pollution, and towns are now strictly enforcing proper disposal ordinances. As a member of the DoodyCalls team, you can proudly say that you transform hazardous areas into clean, safe, inviting habitats—and help your clients comply with the law.