The DoodyCalls Story

Jacob D’Aniello was sitting in his cubicle looking for a change. Jacob sought financial and professional independence, but his life in Information Technology seemed limited, not limitless. He and his future wife, Susan, talked about their love of animals, love for the outdoors, their desire for freedom, and a new business idea for a pet waste removal service. Research revealed dramatic growth in the pet-care market, and the two took the leap, starting DoodyCalls in the Northern Virginia suburbs of Washington, D.C.

In the beginning, Susan and Jacob kept their full-time jobs and worked on their new business during evenings and weekends. Demand for DoodyCalls grew steadily, and as they planned their wedding, the pair decided to turn DoodyCalls into a professional service poised for growth. They hired employees, purchased trucks, and began to advertise heavily. Soon, business was so strong Jacob and Susan were able to leave their jobs to run DoodyCalls full-time.

Stories in the Washington Times and on MSNBC soon followed and operations expanded to North Attleboro, Massachusetts. In 2004, DoodyCalls marked the fastest growing and most profitable year in the company’s history. And with the pet-care market continuing to expand, long term success, as well as Jacob and Susan’s dreams of independence, are no longer just a dream.